Sofia Ashraf, a young female rapper from the Indian state of Tamil Nadu who rose to fame by riffing about social justice while wearing a burqa,released a new single this week about corporate responsibility.In her new rap, posted online by Jhatkaa, a nongovernmental organization that leads campaigns for social justice.
she calls on the multinational corporation Unilever to help former workers at a thermometer plant that its Indian subsidiary closed years ago, after mercury contamination was discovered there.The contamination continues to impact forests and groundwater.The workers cannot afford private healthcare. They have been fighting for Unilever to clean up the toxic contamination and compensate them for their medical expenses as a result of mercury for many long years.
The rap song is part of a wider social media campaign aimed at shaming Unilver. Here Watch,share on different social media and sign the petition to increase the pressure asking for Unilever to clean up the mercury poisoning in Kodaikanal: http://www.jhatkaa.org/unilever/