Google has initiated its support and has announced the largest web shopping festival in Pakistan,Referred to as the ‘Tech Mela’ or like i would say a TECH FEST!! , the online shopping fest will be ,the first of its kind in the country’s already gigantic e-commerce market.Tech Mela is scheduled to run for a duration of 10 days, starting by the September 11 and will end on September 20. Tania Aidrus,Country Manager South Asia Frontier at Google says;
“Pakistan’s mobile industry is really taking off with more and more people coming online and using their smartphones as their primary Internet device,”
She added ,It is absolutely the right time to hold this virtual shopping festival just before the traditional holiday and festive period of Eid ul Azha and what better way than to hold it online where the next wave of buyers will be congregating.
Tech Mela will focus on exclusives, special deals and attractive discounts on smartphones, gadgets, data and voice plans that will only be available online during the duration of this event.