Pakistani music site a game changer:
Pakistan’s entrepreneurs are building worthy products .A new arrival in the market has turned things around .While the US and UK have Spotify, Pandora ,TIDAL and India has Saavn,Pakistan now has music streaming website Patari, which has recently gone viral on social media. Patari has an Impressive ,Overwhelming collection of Pakistani music from over the decades. After inking deals with over 80 Pakistani music labels, they currently have the biggest content library of Pakistani music ever assembled in one place. All this content is organized, tagged and made accessible through a breathtakingly simple interface.
Patari has been fortunate to received seed funding from a venture capitalist firm Sarmayacar which has made its first investment last month. It poured US$200,000 into music streaming app Patari, a Pakistani alternative to Spotify. The brains behind this venture is Rabeel Warraich, who’s a vice president at private equity firm GIC Investment Management and based in London.
The journey towards Patari is tainted with sweat, blood, tears and failure,” Khalid Bajwa, one of the co-founders of Patari .
“We thought up the idea about three years ago during a caffeine induced discussion at Gloria Jeans, and a four-month sprint of coding later, we were pitching it to TV networks” .
The Patari ideology:
An initiative by the Punjab Government known as Plan9 Incubator.The website currently has a collection of over 600 artists and 20,000 songs, which is expected to grow to 40,000 soon. The team has continued to dig deep into Pakistan’s music ecosystem, it occurred to them as to how acute of a need for something like Patari was.
“Pakistani music is so wonderfully diverse, so brilliantly textured into layers of magic and it has formed an integral part of those who lived through the ’80s, ’90s and 2000s. Yet, except for the ever-vibrant indie scene, mainstream music had come to a standstill .The aim of Patari is to provide users with a one-stop-platform for all local music and enable them to discover new songs.With the help of the content team, music fans can explore various playlists and recommendations on the site.
Musicians can also promote and monetize their songs on the website. Artists get a 30% cut from Patari revenue. While Patari promotes their music and help them reach their audience. They also plan to make money through Audio Ads; users will get to hear an ad after every 4-5 songs. Patari also offers Premium Subscriptions, so users pay a small amount of money to hear music in higher quality, be able to download it and listen to it ad free. Finally they plan to have sponsored playlists.
The fact that Patari would hit a nerve with music lovers isn’t surprising. What is refreshing is Patari’s commitment to ensuring access to these precious songs.A lost heritage of the Pakistani nation.Now you can stream it on the go .